Kimberly DesJardins Interiors - KDI Academy
2 Allport Place • New Hartford, NY 13413
Tel: 315/794.1650 • EMAIL
3-Day Certified Course Agenda
Home Staging - One Day Decorating - Interior ReDesign
Professional Business - 2 Hands-on Training Projects
DAY 1
Interior Redesign
Using Existing Furnishings to Decorate and Stage
• Philosophy/Psychology of Redesign - Staging
• Goals of Interior Redesign - Staging
Pre-Redesign: Understanding the Process
• Taking Before and After Photos
• Re-Purposing Furnishings - Shopping the Home
• Creating an Organized and Safe Holding Area
Procedural Steps of Redesign to Decorate and Stage
1) How to Safely Dismantle a Room
2) Determine Primary and Secondary Focal Points
3) Evaluate Room and Wall Shapes
4) Furniture Placement: Primary - Secondary - Accent
5) Lighting Fixtures: Proper Placement for Function
6) Finishing Touches: Displaying Accessories
7) Artwork-Mirrors: Procedures and Arrangement Styles
• Defining Color Schemes
Post-Redesign/Staging: Understanding the Process
• Taking Care of Remaining Furnishings
• Creating Ambiance
• Room Reveal and Client Reactions
#1 Hands-on Residential Complete Room Redesign
• Professional Redesign & Staging Tools
Practice using power tools / equipment needed in this business
DAY 2
Real Estate Staging
Using Existing Furnishings to Stage Spaces
Definitions and Overview of Real Estate Staging
The Three R’S of Staging Redesign
1) Repair: Cleanliness – Curb appeal – Property Damage
2) Remove: De-clutter Excessive Furnishings
3) Staging Redesign: Using Existing Furnishings
Four Levels of Real Estate Staging Business
1) Verbal and Written Consultations
• Realtor / Homeowner: In-Person & Phone Consulting Skills
(What Questions to Ask: Engaging in Two-way Conversation)
• Overcoming Objections and Client Attachment Issues
• Realtor Terms & Agreements
• Services: Hourly Consulting vs. Home Staging Projects
• Defining Free Service Proposals
2) Open House Readiness
3) Full Service Home Staging - Rentals
4) Vacant Home Staging - Inventory
• Nationwide Statistics
#2 Hands-on Residential Walk-through Consultation
and Write-up a Project Proposal
• Services Plan: Evaluate Room - Redesign Existing Furnishings
w/ The Board and Sketch Floor Plan - Creative Ideas, Solutions
Wall Colors - Window Treatment Styles - Furnishings Shopping List
and Presentation of Plan with Written Enhancement Consulting Sheet
• Client Consulting Role Playing: Procedures - Communication
Listening Skills - Explaining Services and Ideas - Problem Solving
for Handling Objection ~ "Provides Experience & Builds Confidence"
DAY 3
Business Fundamentals
Generate Multipul Streams of Income
Establish Fees - Legal Contracts - Forms
Making Social Media Marketing (#1 Priority)
Interior Decorating Services
Residential and Commercial Decorating/Staging Clients
• Services: Hourly Consulting vs. ReDesign and Design Projects
• Communicating and Building Rapport with Decorating Clients
(What Questions to Ask: Engaging in Two-way Conversation)
• Color, Furnishings Shopping , Window Treatments
Surface Finishes, Lighting and Space Planning!
• Bundling Services - Incentives and Large Projects
• Services: Hourly Consulting vs. ReDesign and Design Projects
• Online Trade Resources - Trade Discounts
• Client and Industry-Partner Database
• Trade Partnerships: Painters, Retail Stores, Contractors, etc.
Service Fees - Billing - Business Procedural Forms
• Service Fees: Choosing the Best Way to Charge
• Defining: Community (Demand) & Competitor (Supply)
• Billing Invoice Procedures Hand, Email and Mail
• Definitions: Proposals and Contracts
• Letter of Agreement: How and When to Use Contracts
• Redesign - Staging Industry Waivers and Clauses
• Photography Release Form
• Credit Card Authorization / Credit Card Resources
Marketing Materials
• Company Branding: Theory & Definitions
• Business Name - Tagline
• Company Mission Statement
• Printed Marketing Materials
• Business Web Site - Domain Name
• Professional Before & After Portfolio
Social Media Marketing
Definitions & Strategies
• Marketing
• Advertising
• Promotion
• Public Relations
• Publicity
• Sales
• On-line "Local" Advertising
• Building a Solid Referral and Repeat Business
• TOMA "Top of Mind Awareness": Staying Connected
• Networking: Industry and Community
• Social Media: Face Book, Twitter, LinkedIn, ActiveRain, Blogging
• Niche and Specialty • Volunteering
• Credentials and Designations for this Industry
• Trade Organization's and Membership Opportunities
• Trade Resources
DAY 1 & 2
Decorating Services Training
Experienced During Hands-on Redesign & Consultation
Based on recommending, selecting and buying new
elements for decorating and home staging projects.
• Generates continuous work for multiple streams of income.
• Enables you to follow through and complete projects.
• Establishes creditability, lasting client relationships and referrals.
Color Consulting Interior & Exterior
• Color Services: Consulting vs. Design
• Color Goals for Decorating and Home Staging
• ReDesign an Established Color Scheme
• Design a New Color Scheme from Existing Furnishings
Home Furnishings Shopping and Consulting
• Client Merchandise Shopping Payment Options
• Determine What Specific Spaces Need Further Enhancement
(Interior/Exterior Surface Finishes & Esthetic Furnishings)
• Prioritized Merchandise Shopping: Based on Budget, Time
Frame and What Purchases Will Provide the Best Visual
Impact for Redesign/Staged Spaces and Clients Investment.
Window Treatment Services
• Measuring Windows
• Hardware Placement and Installation
• Ready-Made and Custom-Made
• Working with a Professional Fabricator - Workroom
Design Principles and Terminology
• Color Theory
• Scale and Proportion
• Balance: Symmetrical - Asymmetrical - Radial
• Creating Rhythm
• Harmonizing: Making Spaces Cohesive
• Creating Theme
• Adding Texture Visually and Physically
Additional KDIA Manual Subject Matter
All subjects will be addressed throughout seminar
Small Business Start-up - Resources
Company Structure - Small Business Start-Up
• Writing a Business Plan
• Business Set-Up Checklist
• Obtaining a DBA Certificate
• Registration Procedure
• Insurance
• Banking - Accounting
• Insurance - Banking - Accounting
• Resources for Starting a Small Business
• Setting Short/Long Term Goals
• Creating Press Releases / Writing Article
• Public Speaking: Photography Release
• Public Speaking:Survey Form
Industry Essentials
• Safety Guidelines: Personal - Work Environment
• Professional Consulting Etiquette
• Business Ethics and Plagiarizing
• Hiring Assistants: Confidentiality - Waiver Forms
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© 2001-2012 Kimberly DesJardins Interiors – All Rights Reserved.
- Personalized Environment :: Class Limited to 3 people.
- Comprehensive Manual and Trade Resources :: 325+ pages
- Authentic Business Forms on CD:: Just Add Your Logo
- Services Training :: Color - Window Treatments - Shopping!
- Two Hands-on Work - Client Interaction Residential Projects.
- Professional Organizations and Trade Discount Information
- Social Media Marketing ~ Training Coach Connection
- Key Questions? What you should know before training.
- To learn more please visit KDIA Certification Seminar
Why training with Kimberly
"Your true passion should feel like breathing;
it’s that natural."
~ Oprah Winfrey.
Before Staging
After Staging
Before ReDesign
After ReDesign
After Staging
Before Staging
Her course was OUTSTANDING!
Kimberly has a wealth of knowledge, experience and
expertise in the field of interior design, redesign and
staging. During her three day seminar, she provided
an atmosphere of learning, sharing, observing and the
participation in several hands-on activities. Being a
successful businesswoman, she also shared every
resource for continued learning as well as the
completion of a project and indepth consultations. Her creativity, enthusiasm and the assurance of her lifetime
support helped to make the course amazingly rewarding.
I left with the confidence and tools to begin my own
business, and would highly recommend it to anyone!
Diane Goldstein, New Jersey
Let's talk...
Please call Kimberly at 315/794.1650, she would love to answer
any questions you may have about her course or experience
working in this industry.
Kimberly also has a list of KDIA Alumni who would be very happy
to share their training experience with you!
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Please note...
Redesign to Decorate and Home Staging are Compatible Services.
The KDIA’s manual curriculum and training projects are tailored
to both targeted clients. Consulting is a major part of conducting
business in this field for weekly income and obtaining projects. Due
to our limited seating we can interchange hands-on client projects
to meet your specific training goals in either decorating or staging.
KDIA Alumni Spotlight
Examples of residential home staging and
redesign projects transformed
during hands-on training.
Before Staging
Begoña Etxeberria Imaz
San Sebastian, Spain
Home Staging Monpas ~Business
Day 3 ~ Held at Kimberly's office at
Assist2Sell Real Estate. Seminar concludes
with brunch & presentation of certificates
