DAY 5
Advanced Company Start-up
Branding & Marketing Strategies
9:00- 5:00
Morning Session
#5 Hands-on Residential Consultation
Afternoon Session
Company Fundamentals - Initial Development
• Company Branding: Theory & Definitions
• Business Name - Tagline
• Company Mission Statement
• Marketing Materials
• Business Website - Domain Name
• Professional Before & After Portfolio
Marketing 101
Definitions & Strategies
• Marketing
• Advertising
• Promotion
• Public Relations
• Publicity
• Sales
• On-line "Local" Advertising
• Building a Solid Referral and Repeat Business
• Networking: Industry and Community
• Niche and Specialty • Volunteering
Company Structure - Small Business Start-Up
• Writing a Business Plan
• Business Set-Up Checklist
• Obtaining a DBA Certificate
• Registration Procedure
• Insurance
• Banking - Accounting
• Insurance - Banking - Accounting
• Resources for Starting a Small Business
• Setting Short/Long Term Goals
• Creating Press Releases / Writing Article
• Public Speaking: Photography Release - Survey Form
Information About The IRIS Organization
• Membership Enrollment
• Professional Credentials and Designation
• Membership Benefits
Presentation of Certificates
DAY 4
Advanced Business Fundamentals
Home Staging Business
Client Relations & Legal Contracts - Forms
9:00 - 6:00
Morning Session
Definitions and Overview of Real Estate Staging
•The Three R’S of Staging Redesign
1) Repair: Cleanliness – Curb appeal – Property Damage
2) Remove: De-clutter Excessive Furnishings
3) Staging Redesign: Using Existing Furnishings
Four Levels of Real Estate Staging Business
1) Verbal and Written Consultations
• Consulting Scenarios for Home Staging Clients
• Realtor / Homeowner: In-Person & Phone Consulting Skills
(What Questions to Ask: Engage in Two-way Conversation)
• Realtor Terms & Agreements
• Directing an In-Home Consultation: Addressing Requests
and Offering Additional Services
2) Open House and Full Service Redesign Staging
3) Redesign: Staging-to-Sell
4) Vacant Home Staging
• Nationwide Statistics
Advanced Client Relations
• Targeted Market Audience: Defining the "Client"
• Marketing Message: Who, What, How and Why
• Understanding and Addressing Client Objection: Skepticism,
Indifference and Opposition
• Client's Frequently Asked Questions
• Avoid Giving "Free Estimates"
• Offering a 100% Client Satisfaction Guarantee
Service Fees - Billing - Business Procedural Forms
• Defining: Community (Demand) & Competitor (Supply)
• Establishing Services & Fee Structure
• Billing Invoice Procedures Hand, Email and Mail
• Definitions: Proposals and Contracts
• Letter of Agreement: How and When to Use Contracts
• Redesign - Staging Industry Waivers and Clauses
• Photography Release Form
• Credit Card Authorization / Credit Card Resources
Afternoon Session
#4 Hands-on Residential Project
* Agenda subject to change
Kimberly DesJardins - Kimberly DesJardins Interiors, IRIS, IDS, DCI
KDI Academy Studio • 2 Allport Place • New Hartford, NY 13413
Studio/Fax: 315.790.5116 • Cell: 315.794.1650 • EMAIL
IRIS® CERTIFIED PROFESSIONAL
5-DAY COURSE SYLLABUS
Advanced Redesign - Decorating - Home Staging
Business - Marketing & Hands-on Training Agenda
DAY 1
Art & Science of Redesign
8:30 - 5:00
Morning Session
Introduction to Interior Redesign
• Philosophy/Psychology of Redesign - Staging
• Goals of Interior Redesign - Staging
Pre-Redesign: Understanding the Process
• Assessing Furnishings - Colors - Styles
• Determine Redesign Service Fees
• Taking Quality Before and After Photos
• Re-Purposing Furnishings - Shopping the Home
• Creating Organized and Safe Holding Areas
Steps to a Successful Redesign part #1
1) How to Safely Dismantle a Room
2) Determine Primary and Secondary Focal Points
3) Evaluate Room and Wall Shapes
4) Furniture Placement: Primary - Secondary - Accent
5) Lighting Fixtures: Proper Placement for Function
Afternoon Session
#1 Hands-on Residential Project
DAY 3
Introduction to Business Start-up
Advanced Decorating Services Training
"based on introducing new elements following
professional principles of interior redesign"
Client Procedures & Setting Fees
9:00 - 6:00
Morning Session
Professional Services & Procedural Forms
• Client and Industry-Partner Database
• Decorating Services: Consulting vs. Design
• Residential and Commercial Projects
• Conducting an In-Home Consultation: Addressing Requests
and Offering Additional Services
• Active Listening Skills: Building Client Trust
• In-Person and Phone Consulting Skills
(What Questions to Ask: Engaging Two-way Conversation)
• Consulting Scenarios for Redesign and Decorating Clients
• Leaving Enhancement Recommendations:
• "Top of Mind Awareness": Staying Connected
• Following Up After Conducting Services
Advanced Decorating "Services" Training for Redesign/Staging
• Effective on the-job Work Performance
• Heightens Qualifications - Cliental Building
• Offering Services Augments Income: Continuous Work
Color Consulting Interior & Exterior
• Paint Color Services: Consulting vs. Design
• Acquire Professional Resources for Selecting Color
• Color Goals in Redesign and Staging
• Effectively Using a Color Fan Decks
• Defining an Established Color Scheme
• Create a New Color Scheme from Existing Furnishings
Home Furnishings Shopping - Design Consulting
• Client Merchandise Shopping Payment Options
• Determine What Specific Spaces Need Further Enhancement
(Interior/Exterior Surface Finishes & Esthetic Furnishings)
• Prioritized Merchandise Shopping: Based on Budget, Time
Frame and What Purchases Will Provide the Best Visual
Impact for Redesign/Staged Spaces and Clients Investment.
Window Treatment Services
• Measuring Windows
• Ready-Made and Custom-Made
• Hardware Placement and Installation
• Working with a Professional Fabricator - Workroom
• Adding Professional Mark-up on Custom-Made Products
Industry Essentials
• Safety Guidelines: Personal and Work Environment
• Professional Consulting Etiquette
• Business Ethics and Plagiarizing
• Building Industry-Related Partnerships
• Hiring Assistants: Confidentiality - Waiver Forms
Afternoon Session
#3 Hands-on Residential Consultation
DAY 2
Advanced Decorating Principles
8:30 - 5:00
Morning Session
Steps to a Successful Redesign part #2
6) Finishing Touch: Displaying Accessories
7) Artwork-Mirrors: Procedures and Arrangement Styles
• Redefine Color Schemes
Post-Redesign/Staging: Understanding the Process
• Taking Care of Remaining Furnishings
• Creating Ambiance
• Room Reveal and Client Reactions
Decorating Principles and Terminology
• Color Theory
• Color Goals for Redesign & Staging
• Scale and Proportion
• Balance: Symmetrical - Asymmetrical - Radial
• Creating Rhythm
• Harmonizing: Making Spaces Cohesive
• Creating Theme
• Adding Texture Visually and Physically
•Glossary's: Style - Furniture - Carpet - Lighting - Paint
• Professional Redesign & Staging Tools
Afternoon Session
#2 Hands-on Residential Project
Includes IRIS Certified Professional Membership
About IRIS & Membership Benefits
Home Page l Kimberly DesJardins Specializes in Interior Redesign, Real Estate Staging, Decorating Consulting Services and Professional Career Training
Meet the IRIS Certified Training Instructor and Seminar Speakers l Calendar for Interior Redesign Training, Home Staging Course, Professional Decorating
Classes, Workshops, IRIS and Local Events l Professional IRIS Certified Interior Redesign, Real Estate Staging, Interior Decorating Hands-on Career Training
Program l Certified Course Syllabus and 5- Day Training Agenda to Learn Redesign - Staging Procedures, Interior Decorating Services and Business Start-Up
Certified 3-Day Staging Training - Hands-On Decorating, Home Staging and Advanced Business Course l Decorating Training 2-Day Professional Staging
and Redesign Business Program l Questions to Ask When Critiquing Redesign, Staging, Decorating Certification Programs l About the IRIS Certified Interior
Redesign, Home Staging Training Organization l Amazon.com Store for Interior Decorating Books, Business Resources, Work Tools for Interior Redesigners
and Stagers l Resources for Color Selecting, Furniture Arranging, Interior Design Software, Home Furnishings Stores l Seminar Accommodations l Register
Securely Online to Become a Professional Interior Redesign, Staging, Decorating Specialist l Directory of Interior Redesigners, Real Estate Stagers, Interior
Decorators, IRIS Instructors, Realtors, Industry Partners, KDIA Alumni, Painters and Business Resources l Interior Redesign and Home Staging Business
Seminar Training Portfolio l Interior Redesign Portfolio l Real Estate Staging Portfolio l Interior Design Portfolio l Color Design Portfolio l 3-Day Interior
Redesign Business Training l 3-Day Home Staging Business Training l 2-Day Interior Decorating Certification l 2-Day Advanced Business Certification
Training l 5-Day Home Staging - Redesign - Decorating Business Course Brochure l 3-Day Interior Redesign Business Course Brochure l 2-Day Introduction
into Interior Decorating Course Brochure l Professional 3-Day Home Staging Course Brochure l 2-Day Advanced Business Course Brochure l Sitemap
© 2001-2010 Kimberly DesJardins Interiors – All Rights Reserved.
March 15 - 19
April 12 - 16
May 10 - 14
June 14 - 18
July 12 - 16
August 9 - 13
September 13 - 17
October 11 - 15
November 15 - 19
5-Day Seminar: $2,495
To register for this seminar.
To learn more about this
5-day IRIS course click here.
