 | ||||
IRIS® AFFILIATE 2-DAY
ADVANCED BUSINESS COURSE
Continuation Business Start-up - Marketing
Home Staging & Two Hands-on Training Projects
This course is actually the last two-days of our IRIS Certified
Professional Seminar. As experts in a trade-related profession or
returning three-day trainee you have the opportunity to learn
advanced owner-occupied staging procedures, marketing and
advertising strategies, effective client building fundamentals,
public speaking knowledge, small-business resources, legal
contracts and waivers, 2-hands on projects and exceptional
instruction in working professionally in this field.
By taking this course you will become eligible to join the IRIS
Organization as an IRIS Affiliate Member or return to complete
the first three-days of seminar and join as an IRIS Certified
Professional Member. Receive a wealth of membership benefits
such as, continued business development, trade-education, local
Chapter involvement, attend annual conference and networking
opportunities with nearly 1,000 top IRIS professionals nationwide .
IRIS Certified Professional Advanced Business Course...takes business to a higher level!
Two-Day Continuation Advanced Staging - Business Course Syllabus
DAY 1
Advanced Business Fundamentals
Home Staging Business
Client Relations & Legal Contracts - Forms
9:00 - 6:00
Morning Session
Definitions and Overview of Real Estate Staging
•The Three R’S of Staging Redesign
1) Repair: Cleanliness – Curb appeal – Property Damage
2) Remove: De-clutter Excessive Furnishings
3) Staging Redesign: Using Existing Furnishings
Four Levels of Real Estate Staging Business
1) Verbal and Written Consultations
• Consulting Scenarios for Home Staging Clients
• Realtor / Homeowner: In-Person & Phone Consulting Skills
(What Questions to Ask: Engage in Two-way Conversation)
• Realtor Terms & Agreements
• Directing an In-Home Consultation: Addressing Requests
and Offering Additional Services
2) Open House and Full Service Redesign Staging
3) Redesign: Staging-to-Sell
4) Vacant Home Staging
• Nationwide Statistics
Advanced Client Relations
• Targeted Market Audience: Defining the "Client"
• Marketing Message: Who, What, How and Why
• Understanding and Addressing Client Objection: Skepticism,
Indifference and Opposition
• Client's Frequently Asked Questions
• Avoid Giving "Free Estimates"
• Offering a 100% Client Satisfaction Guarantee
Service Fees - Billing - Business Procedural Forms
• Defining: Community (Demand) & Competitor (Supply)
• Establishing Services & Fee Structure
• Billing Invoice Procedures Hand, Email and Mail
• Definitions: Proposals and Contracts
• Letter of Agreement: How and When to Use Contracts
• Redesign - Staging Industry Waivers and Clauses
• Photography Release Form
• Credit Card Authorization / Credit Card Resources
Afternoon Session
#4 Hands-on Residential Project
DAY 2
Advanced Company Start-up
Branding & Marketing Strategies
9:00- 5:00
Morning Session
#5 Hands-on Residential Consultation
Afternoon Session
Company Fundamentals - Initial Development
• Company Branding: Theory & Definitions
• Business Name - Tagline
• Company Mission Statement
• Marketing Materials
• Business Website - Domain Name
• Professional Before & After Portfolio
Marketing 101
Definitions & Strategies
• Marketing
• Advertising
• Promotion
• Public Relations
• Publicity
• Sales
• On-line "Local" Advertising
• Building a Solid Referral and Repeat Business
• Networking: Industry and Community
• Niche and Specialty • Volunteering
Company Structure - Small Business Start-Up
• Writing a Business Plan
• Business Set-Up Checklist
• Obtaining a DBA Certificate
• Registration Procedure
• Insurance
• Banking - Accounting
• Insurance - Banking - Accounting
• Resources for Starting a Small Business
• Setting Short/Long Term Goals
• Creating Press Releases / Writing Article
• Public Speaking: Photography Release - Survey Form
Information About The IRIS Organization
• Membership Enrollment
• Professional Credentials and Designation
• Membership Benefits
Presentation of Certificates
Receive a Beautifully Illustrated Step-by-Step Advanced
Business Manual. Written by Kimberly and Approved by
the IRIS Board of Education.
Kimberly’s manual and course agenda meets the stringent requirements of The Non-Profit IRIS Organization.
IRIS Approved Instructors must actively volunteer for IRIS
a minimum of three years prior to applying for instructorship,
meet the highest qualifications and requirements, create their
own training manual – course agenda and receive approval
from the IRIS Board of Education.
This 25+ hour program is the most advanced and customized
entry level training program in the industry, offering the best
possible learning advantage, heighten services qualifications,
and business knowledge to succeed as professionals…with
minimum investment.
Additional KDI Academy training benefits...
Convenient Training Course Schedule for IRIS
Membership Eligibility: To become an IRIS Certified
Professional Specialist our Two-day and Three-day
courses CAN be taken in different months to
accommodate your schedule.
Maximum of 5 students per class, assuring undivided
personal attention and hands-on experience!
Client Interaction - ‘shadow’ Kimberly and experience
first-hand how to work with clients.
Two Hands-on Residential Projects.
KDI Academy Designation.
IRIS Membership - Designation Eligibility
KDI Academy - IRIS Certificate of Completion.
Mentoring via phone or email.
Business listing on KDI Academy Directory.
Receive Excellent Industry Resources
Transportation to and from Hotel & Seminar Venues.
Delicious Lunches, Healthy Snacks, and Refreshments
Daily Laughter & Exercise!
Course Eligible for
IRIS Membership & KDI Academy Designation
Seminar Fee: $995
To register for this seminar.
2-Day IRIS Affiliate Course
March 18 - 19
April 15 - 16
May 13 - 14
June 17 - 18
July 15 - 16
August 12 - 13
September 16 - 17
October 14 - 15
November 18 - 19
Kimberly DesJardins - Kimberly DesJardins Interiors, IRIS, IDS, DCI
KDI Academy Studio • 2 Allport Place • New Hartford, NY 13413
Studio/Fax: 315.790.5116 • Cell: 315.794.1650 • EMAIL
* Agenda subject to change
Home Page l Kimberly DesJardins Specializes in Interior Redesign, Real Estate Staging, Decorating Consulting Services and Professional Career Training
Meet the IRIS Certified Training Instructor and Seminar Speakers l Calendar for Interior Redesign Training, Home Staging Course, Professional Decorating
Classes, Workshops, IRIS and Local Events l Professional IRIS Certified Interior Redesign, Real Estate Staging, Interior Decorating Hands-on Career Training
Program l Certified Course Syllabus and 5- Day Training Agenda to Learn Redesign - Staging Procedures, Interior Decorating Services and Business Start-Up
Certified 3-Day Staging Training - Hands-On Decorating, Home Staging and Advanced Business Course l Decorating Training 2-Day Professional Staging
and Redesign Business Program l Questions to Ask When Critiquing Redesign, Staging, Decorating Certification Programs l About the IRIS Certified Interior
Redesign, Home Staging Training Organization l Amazon.com Store for Interior Decorating Books, Business Resources, Work Tools for Interior Redesigners
and Stagers l Resources for Color Selecting, Furniture Arranging, Interior Design Software, Home Furnishings Stores l Seminar Accommodations l Register
Securely Online to Become a Professional Interior Redesign, Staging, Decorating Specialist l Directory of Interior Redesigners, Real Estate Stagers, Interior
Decorators, IRIS Instructors, Realtors, Industry Partners, KDIA Alumni, Painters and Business Resources l Interior Redesign and Home Staging Business
Seminar Training Portfolio l Interior Redesign Portfolio l Real Estate Staging Portfolio l Interior Design Portfolio l Color Design Portfolio l 3-Day Interior
Redesign Business Training l 3-Day Home Staging Business Training l 2-Day Interior Decorating Certification l 2-Day Advanced Business Certification
Training l 5-Day Home Staging - Redesign - Decorating Business Course Brochure l 3-Day Interior Redesign Business Course Brochure l 2-Day Introduction
into Interior Decorating Course Brochure l Professional 3-Day Home Staging Course Brochure l 2-Day Advanced Business Course Brochure l Sitemap
© 2001-2010 Kimberly DesJardins Interiors – All Rights Reserved.
