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Redesing - Decorating - Owner-Occupied Home Staging
Business Start-up & Hands- on Training
IRIS® CERTIFIED 4-DAY COURSE
with ADVANCED HOME STAGING
Four-Day Redesign - Decorating - Advanced Staging Course Syllabus
"Combined Business & Professional Decorating Knowledge Heightens Credibility,
Quality of Work Performance, Client Satisfaction and Generates Revenue for
Home Stagers, Interior Redesigners and Trade Professionals".
Seminar Fee: $2,000
Kimberly DesJardins - Kimberly DesJardins Interiors, IRIS, IDS, DCI
KDI Academy Studio • 2 Allport Place • New Hartford, NY 13413
Studio/Fax: 315.790.5116 • Cell: 315.794.1650 • EMAIL
Additional KDI Academy training benefits...
Guaranteed 4 hands-on experiences with advanced business curriculum. This 30+ hour course is the most advanced, customized redesign and staging seminar in the industry,
ensuring the best possible introduction into this field with
confidence and experience.
Receive a Beautifully Illustrated Step-by-Step Advanced
Procedural and Business Manual Written by Kimberly and
Approved by the IRIS Board of Education.
Maximum of 5 students per class, your training is assured to
have undivided personal attention and hands-on experience!
Client Interaction - With homeowners and real estate agents.
You will ‘shadow’ Kimberly and experience first-hand how
to work with client's and and build rapport.
Benjamin Moore & Sherwin Williams Fan Decks
Mentoring via phone or email.
Auditing future 4-day redesign - staging seminars.
Business listing on KDI Academy Directory.
Excellent Industry Resources: Business/Design Books
Website Development Companies • Software • On-Line
Design Tools • Marketing Material Merchants • Business
and Industry Organizations for Professional Development.
KDI Academy Designation
IRIS Certified Membership - Designation Eligible
KDI Academy - IRIS Certificate of Completion.
Complimentary Lunches, Snacks and Refreshments Daily
Transportation to-from hotel & seminar venues.
Laughter & Lots of Exercise
To register for this seminar.
DAY 3
Introduction to Business Start-up
Advanced Decorating Services Training
"based on introducing new elements following
professional principles of interior redesign"
Client Procedures & Setting Fees
9:00 - 6:00
Morning Session
Professional Services & Procedural Forms
• Client and Industry-Partner Database
• Decorating Services: Consulting vs. Design
• Residential and Commercial Projects
• Conducting an In-Home Consultation: Addressing Requests
and Offering Additional Services
• Active Listening Skills: Building Client Trust
• In-Person and Phone Consulting Skills
(What Questions to Ask: Engaging Two-way Conversation)
• Consulting Scenarios for Redesign and Decorating Clients
• Leaving Enhancement Recommendations:
• "Top of Mind Awareness": Staying Connected
• Following Up After Conducting Services
Advanced Decorating "Services" Training for Redesign/Staging
• Effective on the-job Work Performance
• Heightens Qualifications - Cliental Building
• Offering Services Augments Income: Continuous Work
Color Consulting Interior & Exterior
• Paint Color Services: Consulting vs. Design
• Acquire Professional Resources for Selecting Color
• Color Goals in Redesign and Staging
• Effectively Using a Color Fan Decks
• Defining an Established Color Scheme
• Create a New Color Scheme from Existing Furnishings
Home Furnishings Shopping - Design Consulting
• Client Merchandise Shopping Payment Options
• Determine What Specific Spaces Need Further Enhancement
(Interior/Exterior Surface Finishes & Esthetic Furnishings)
• Prioritized Merchandise Shopping: Based on Budget, Time
Frame and What Purchases Will Provide the Best Visual
Impact for Redesign/Staged Spaces and Clients Investment.
Window Treatment Services
• Measuring Windows
• Ready-Made and Custom-Made
• Hardware Placement and Installation
• Working with a Professional Fabricator - Workroom
• Adding Professional Mark-up on Custom-Made Products
Industry Essentials
• Safety Guidelines: Personal and Work Environment
• Professional Consulting Etiquette
• Business Ethics and Plagiarizing
• Building Industry-Related Partnerships
• Hiring Assistants: Confidentiality - Waiver Forms
Afternoon Session
#3 Hands-on Residential Consultation
DAY 1
Art & Science of Redesign
8:30 - 5:00
Morning Session
Introduction to Interior Redesign
• Philosophy/Psychology of Redesign - Staging
• Goals of Interior Redesign - Staging
Pre-Redesign: Understanding the Process
• Assessing Furnishings - Colors - Styles
• Determine Redesign Service Fees
• Taking Quality Before and After Photos
• Re-Purposing Furnishings - Shopping the Home
• Creating Organized and Safe Holding Areas
Steps to a Successful Redesign part #1
1) How to Safely Dismantle a Room
2) Determine Primary and Secondary Focal Points
3) Evaluate Room and Wall Shapes
4) Furniture Placement: Primary - Secondary - Accent
5) Lighting Fixtures: Proper Placement for Function
Afternoon Session
#1 Hands-on Residential Project
DAY 2
Advanced Decorating Principles
8:30 - 5:00
Morning Session
Steps to a Successful Redesign part #2
6) Finishing Touch: Displaying Accessories
7) Artwork-Mirrors: Procedures and Arrangement Styles
• Redefine Color Schemes
Post-Redesign/Staging: Understanding the Process
• Taking Care of Remaining Furnishings
• Creating Ambiance
• Room Reveal and Client Reactions
Decorating Principles and Terminology
• Color Theory
• Color Goals for Redesign & Staging
• Scale and Proportion
• Balance: Symmetrical - Asymmetrical - Radial
• Creating Rhythm
• Harmonizing: Making Spaces Cohesive
• Creating Theme
• Adding Texture Visually and Physically
•Glossary's: Style - Furniture - Carpet - Lighting - Paint
• Professional Redesign & Staging Tools
Afternoon Session
#2 Hands-on Residential Project
This course is actually the first four-days of our IRIS Certified Professional Seminar. This multifaceted career-orientated course offers advanced home staging training, client interacting, exceptional curriculum, professional business forms and 4 hands-on projects. This course ensures a professional business introduction into the interior redesign and
home staging industry with confidence and experience necessary to succeed.
Course Eligible for
IRIS Certified Membership & KDI Academy Designation
As experts, we have the opportunity to work with various design styles and room challenges. Our mission is to prepare residential and commercial properties for selling and knowing what staging changes will yield the greatest return on investment. To stage owner-occupied properties we follow professional redesign and design principles by skillfully rearranging "Client's Existing Furnishings" recommend wall colors, repairs, de-clutter, de-personalize spaces and purchase new furnishings for the Visual Marketing of the property. Our ability as professionals is to work objectively with varying budgets allows us to build trusting client relationships
which lead to future commissioned services.
4-Day IRIS Certified Course
* Agenda subject to change
Home Page l Kimberly DesJardins Specializes in Interior Redesign, Real Estate Staging, Decorating Consulting Services and Professional Career Training
Meet the IRIS Certified Training Instructor and Seminar Speakers l Calendar for Interior Redesign Training, Home Staging Course, Professional Decorating
Classes, Workshops, IRIS and Local Events l Professional IRIS Certified Interior Redesign, Real Estate Staging, Interior Decorating Hands-on Career Training
Program l Certified Course Syllabus and 5- Day Training Agenda to Learn Redesign - Staging Procedures, Interior Decorating Services and Business Start-Up
Certified 3-Day Staging Training - Hands-On Decorating, Home Staging and Advanced Business Course l Decorating Training 2-Day Professional Staging
and Redesign Business Program l Questions to Ask When Critiquing Redesign, Staging, Decorating Certification Programs l About the IRIS Certified Interior
Redesign, Home Staging Training Organization l Amazon.com Store for Interior Decorating Books, Business Resources, Work Tools for Interior Redesigners
and Stagers l Resources for Color Selecting, Furniture Arranging, Interior Design Software, Home Furnishings Stores l Seminar Accommodations l Register
Securely Online to Become a Professional Interior Redesign, Staging, Decorating Specialist l Directory of Interior Redesigners, Real Estate Stagers, Interior
Decorators, IRIS Instructors, Realtors, Industry Partners, KDIA Alumni, Painters and Business Resources l Interior Redesign and Home Staging Business
Seminar Training Portfolio l Interior Redesign Portfolio l Real Estate Staging Portfolio l Interior Design Portfolio l Color Design Portfolio l 3-Day Interior
Redesign Business Training l 3-Day Home Staging Business Training l 2-Day Interior Decorating Certification l 2-Day Advanced Business Certification
Training l 5-Day Home Staging - Redesign - Decorating Business Course Brochure l 3-Day Interior Redesign Business Course Brochure l 2-Day Introduction
into Interior Decorating Course Brochure l Professional 3-Day Home Staging Course Brochure l 2-Day Advanced Business Course Brochure l Sitemap
© 2001-2010 Kimberly DesJardins Interiors – All Rights Reserved.
DAY 4
Advanced Business Fundamentals
Home Staging Business
Client Relations & Legal Contracts - Forms
9:00 - 6:00
Morning Session
Definitions and Overview of Real Estate Staging
•The Three R’S of Staging Redesign
1) Repair: Cleanliness – Curb appeal – Property Damage
2) Remove: De-clutter Excessive Furnishings
3) Staging Redesign: Using Existing Furnishings
Four Levels of Real Estate Staging Business
1) Verbal and Written Consultations
• Consulting Scenarios for Home Staging Clients
• Realtor / Homeowner: In-Person & Phone Consulting Skills
(What Questions to Ask: Engage in Two-way Conversation)
• Realtor Terms & Agreements
• Directing an In-Home Consultation: Addressing Requests
and Offering Additional Services
2) Open House and Full Service Redesign Staging
3) Redesign: Staging-to-Sell
4) Vacant Home Staging
• Nationwide Statistics
Advanced Client Relations
• Targeted Market Audience: Defining the "Client"
• Marketing Message: Who, What, How and Why
• Understanding and Addressing Client Objection: Skepticism,
Indifference and Opposition
• Client's Frequently Asked Questions
• Avoid Giving "Free Estimates"
• Offering a 100% Client Satisfaction Guarantee
Service Fees - Billing - Business Procedural Forms
• Defining: Community (Demand) & Competitor (Supply)
• Establishing Services & Fee Structure
• Billing Invoice Procedures Hand, Email and Mail
• Definitions: Proposals and Contracts
• Letter of Agreement: How and When to Use Contracts
• Redesign - Staging Industry Waivers and Clauses
• Photography Release Form
• Credit Card Authorization / Credit Card Resources
Afternoon Session
#4 Hands-on Residential Project
Note: Returning Four- Day KDIA Alumni
To become an IRIS Certified Professional you CAN take the last-day
of our five-day seminar "Advanced Business and Marketing Course"
in a different month to accommodate your schedule. Fee: $500
Why take an IRIS Certified course with Advanced Staging?
March 15 - 18
April 12 - 15
May 10 - 13
June 14 - 17
July 12 - 15
August 9 - 12
September 13 - 16
October 11 - 14
November 15 - 18
